<p>1. IP: Definition and Business value&nbsp;</p><p>IP的含义与商业效益</p><p><br/></p><p>1.1IP and IP economy&nbsp;</p><p>IP与IP经济</p><p><br/></p><p>1.2 Business Value of IP&nbsp;</p><p>IP的商业效益</p><p><br/></p><p>1.2.1 Business Value of IP (USA)&nbsp;</p><p>IP的商业效益（美国）</p><p><br/></p><p>1.2.2 Business Value of IP (Japan &amp; Korea)&nbsp;</p><p>IP的商业效益（日韩）</p><p><br/></p><p>1.2.3 IP Business Value of IP (China)&nbsp;</p><p>IP的商业效益（中国）</p><p><br/></p><p>2. Inheritance of TCM through IP and our practices&nbsp;</p><p>中医药IP的传承与我们的实践</p><p><br/></p><p>2.1 IPs in TCM (traditional Chinese medicine)&nbsp;</p><p>中医药IP？</p><p>2.2 Our practices&nbsp;</p><p>我们的实践</p><p><br/></p><p>2.2.1 Three needles: the three phases&nbsp;</p><p>三针传播&nbsp;</p><p><br/></p><p>2.2.2 From the IP of acupuncture to the landscape of health industry</p><p>由点及面：从针灸IP到大健康产业格局</p><p><br/></p><p>3. Future: How can IP foster the breakthrough of the health industry?</p><p>未来：IP如何助力大健康产业突围</p><p><br/></p><p>3.1 Perspectives on the future of IP&nbsp;</p><p>着眼未来 如何布局</p><p>3.2 Grasp the power of the Internet&nbsp;</p><p>把握互联网经济与互联网IP的特点</p><p><br/></p><p>3.3.1 Future: Original new brands&nbsp;</p><p>未来：大健康新生原创IP品牌</p><p><br/></p><p>3.3.2 Future: Refueling old brands&nbsp;</p><p>未来：老品牌复兴与老字号IP赋能</p>